Mr. Trivedi is one of the eminent practicing IPR Attorney & Advocate. His vast, thorough and updated knowledge on the subject has taken the well established IPR law firm Y.J. Trivedi & Co., at Ahmedabad, to higher peaks and towards new avenues.

Mr. Trivedi is the head of trademark department and is consulted by corporate giants especially for International IPR issues and IPR valuation. He is regular attendee at various seminars and meetings as a member of International Trademarks Association (INTA), AIPPI, AIPLA, APAA, IPPA and various such associations. He is a regular invitee to deliver speeches and talks at various seminars and workshops organized by Indian Institute of Management, Chamber of Commerce, Company Secretary Chapters, Chartered Accountants Association and various other organizations on the subject. He is a member of the Gujarat High Court Bar Associations, Bar Council of India, Ahmedabad Management Association and Committee member of IPPA.

Mr. Rashmi Sheth

Mr. Rashmi Sheth, a Fellow Chartered Accountant and first class commerce graduate is in professional practice for last 35 years in the fields of taxation, audit, management consultancy and valuation of assets. Has handled various IP valuation assignments. Has extensive experience in handling Brand / trademark valuation for various industries like Furniture, Pharmaceutical machinery, Food and Spices. Has dealt with various shares and business valuation assignments. Has worked as  a consultant to Singapore based group of companies for more than 12 years. He has extensive experience as management consultant to ship breaking industry. He is  retainer consultant to  leading industrial group.

A qualified Chartered Accountant and holder of a graduate degree in Law and Commerce with fifteen years of exposure in various industries including Financial Services, Consulting, Manufacturing and Distribution, covering the entire gamut of Finance and Accounting functions including Audit, Taxation, Systems and Valuation both in a corporate environment as also as an independent self employed  professional. She has served as Board member of Innscor Distribution (Zambia) Ltd., a leading Distribution     Company representing blue chip companies like Johnson & Johnson, Gillette, Unilever, Cadburys, Nestle and Reckitt Benckiser in Zambia and has handled premium brands of these companies. Has sound knowledge of various areas of Retail & Distribution sector. She is also a Director of Bhupendra P.Shah Stockbroking Private Limited and Proprietor of DVS Associates.